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Whenever I'm asked to create a logo, the first thing I explain to the client is that a logo needs to evolve. Sure we can 'bang out' a quick logo basically a font with some type of icon attached but if we want an insignia, a marker than it should be an expression of the individual or the company it is representing. A logo should reflect the character and philosophy of the company or of the individual it represents. I always explain the value and longevity of a good marque and how patience will bring a better result with lasting benefits. Often when I have created a choice for the client, their choice will differ from mine and thats a good thing - for who better to judge. My main influence when it comes to designing logos is Ken Cato. Macquarie Bank, Bank West and Sydney Airport are some of my favorites. |
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