SENIOR GRAPHIC DESIGNER
On graduation, Ross Tuffbond was my first client when I entered the industry. My first contracted task was to redesign and build their website, and present their products in a more professional manner complete with specific product information.
Realising that their brand could do with a face lift, I was given the opportunity to redesign their logo, and giving it my best ‘Cato’ inspired effort, the task was completed. While initially maintaining their unique ‘Tuffbond’ name, Ross later made the decision to add additional ‘branded’ products, for a better fit, Ross became the consistent name within the brands, while Tuffbond became one of the products – that is a Harmonic Balancer. During 2009-2013, Ross expanded their range and developed the offshoot brands with unique logos; Metal Jacket, Race and Nexus. Tuffbond was the bonding technique while SP and HD were the older descriptive terms of their products.
Over the years, through discussions with Ross, I was allowed great freedom to be creative and as a consequence we achieved great results. From 2002 through to 2013, I redesigned the Ross website 4 times and with each iteration, made slight modifications to branding and styling. Along with the websites, Ross also pushed their unique products through print material, signage, posters and regular magazine ads.
Range of projects:
Logo development, websites design & build, stationery, DL cards, flyers, folder, A4 & A5 booklets, posters, t-shirt print, mug print, magazine & newsprint ads, signage and packaging.